When people think of hackers, they always imagine men. So we show them girls can hack systems too.

The STEM careers have historically been linked with men, leaving thousands of girls without women to admire and follow. Even in their anonymity, hackers are seen as men, simply because no one can imagine a girl breaking the system. 

In this campaign, we transformed the infamous hackers group, Anonymous, into a medium through a PR stunt, and invited girls to change the social media algorithm with the #HackingTheSystem to bring representation and give a voice to the women that are already taking over the STEM field with their skills.