To promote Spotify's Audiobooks, we decided to challenge the relationship status quo of bibliophiles with their books. Kinky ain't it? 

Bibliophiles despise audiobooks for just one reason, they feel they're cheating. But according to the Journal of Neuroscience, books and audiobooks stimulate the brain just the same.

That's why we created a 360 campaign that invites this generation —that's quite open to different relationships and types of love —to leave behind their sentiment of infidelity and start enjoying the pleasure of reading in both formats.