2024 ✦
Spotify ✦
Student Competition ✦
Innovation ✦
OOH ✦
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Do we truly support music if we let our planet's melodies go quiet?
Spotify's purpose is to inspire millions worldwide through music. That's why keeping music alive and playing is vital for the brand.
But there's one type of music that is fading, the music produced by our planet—better defined as sonic biodiversity.
To rescue these precious sounds we created the first sound vault designed to preserve nature's sonic legacy and help endangered species thrive through an innovative system of royalties and geolocated playlist.